Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing the brand or product awareness by using social media channels and communities.to the website and improving the site’s organic search results. This includes the use of social media sites, video sites as well as RSS feed, bookmarking sites and blogging sites for driving traffic Publishing content on social networks and designing it in such a way as to encourage sharing and engagement are some of the key motives of SMO. A Facebook sharing button on your website or a RSS feed on the blog are great examples of SMO. In this article, we list the key reasons why SMO is necessary. You can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business but also helps in branding, improving brand visibility and recall.
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